One of First Round Capital's newest investments - Outright.com - is looking for a scrappy Director of Marketing to build out the marketing function and drive customer acquisition. If this could be you, send your resume over with 'Director of Marketing' in the subject.
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Do you want to bring marketing to a whole new level of innovation? Have you demonstrated that you can bring your 'A' game and win? Do you love social marketing? Do you want to prove to the world that you can beat out the best of the best? If yes, you should join us and become our marketing leader. While it is important that you have a strong marketing background, it is more important that you have a track record of successfully innovating social and direct marketing techniques that drive results and that you can drive them for us.
STOP: Before reading further, please do not apply for this position if
- You have not worked for an Internet/Technology company for at least three years.
- You don't enjoy actually doing hands-on marketing work.
- Your primary goal is to "manage people".
- You cannot handle (or don't have previous experience with) the excitement, chaos, and stress associated with working at a fast-based start-up.
- You don't have a proven track record of creating immediate return-on-investment from online and offline marketing campaigns.
- You don't have a sense of urgency or a sense of humor.
- You require large budgets, staffs and infrastructure.
About this position
Outright.com is looking for an experienced Director of Marketing to create, own and drive our marketing programs. We're looking for someone with an appreciation for social and guerrilla marketing, who understands that you don't need a huge budget to generate significant results. You will own customer acquisition and build out the marketing function for the company. This position reports directly to the CEO and will have board access/exposure.
Get in on the ground floor of this exciting opportunity - be employee #4 of a well-funded, venture-backed startup that is redefining financial management for micro-businesses.
We offer competitive pay, with a significant bonus and incentive equity program.
Responsibilities
- Manage all Public Relations efforts, marketing and promotional programs
- Ownership over all messaging, both inbound and outbound
- Mine date to produce and analyze daily, weekly, monthly and quarterly reports on the performance of campaigns, programs and viral and social marketing activities.
- Drive influencer marketing
- Manage all promotional activity
- Social media, including Outright.com blog, SEM, Affiliate marketing & sponsorships
- Work with business development to maximize partner effectiveness
Skills, Experience, Style
- Results and metrics driven: you can find and measure causal relationships between your efforts and results
- Passion
- Experience with online and Web 2.0 marketing initiatives: blogs, SEO, SEM, social media, video and mobile
- Understanding of consumer behavior and motivation and how to measure our impact on it
- Incredible communication and writing skills
- Ability to balance strategic planning with on-the-fly prioritization to meet rapid growth and chaos of a startup
- 6-10 years of recent experience in relevant consumer facing or small business web products
- Bachelor level degree, preferably in Marketing. MBA preferred, but not required.
- Prior experience as an independent contractor, self-employed individual or small business owner/operator is highly desirable.